Belle Tire

My main project at Belle Tire was to create a marketing tool for salesmen to explain to customers why they might need new shocks or struts. The marketing team and myself discussed different strategies in wording and imagery for how to sell shocks and struts to consumers in a timely manner. I created this animatic to show our marketing company what direction we wanted to go in.

Quick brand guide

I noticed some discrepancies on the the brand guide (which was a 70 page document that most employees did not read). So I, in collaboration with my supervisor and our representative from the marketing company, came up with this corrected, quick access brand guide